Design Thinking Engagement
A detailed analysis of the business context, the investor and advisor personas, insights in the form of their needs, wants and aspirations, target journey maps and a set of focused strategic actions, to deliver a frictionless stakeholder experience and continued loyalty and wealth creation.
Engagement Objective:
Creating Client Stickiness for an asset management company.
Engagement Approach:
User Research:
Persona Creation:
Customer Journey Map:
Prototype: Investor App Mock-up
